In 2006, Canadian film and TV wardrobe designer Jude Feller looked high and low for detail-oriented, casual clothes for her clients but was unsuccessful in her search. This prompted her to leave her job and create Lily + Jae, a line of contemporary streetwear designed for an energetic, innocent, and playful girl next door.
Two years later, the line, which has now crossed over to the US, is recognized for its flirty dresses, soft hoodies, coats, and high-waist trousers. Lily Allen, Ashlee Simpson, and Amy Smart are already fans. Online shopping is coming soon; contact for pricing info.
To see more from Lily + Jae's Spring '08 collection, read more
Alexander McQueen
Start London
Temperley London
Not really "wow"...
1Cute, casual, and feminine...definitely my style.
2Very casual, comfy, girly and simple. I love it but sadly, it's not on any shopping online yet.
3adorable!!!!!!!!!!!!!!!!!
4i really really want to buy all of it - it's amazing
very casual and comfy! definitely a must for daily wears!
5looks very comfy, and some of the pieces are very cute!
6I've never been the one to pair a hoodie with demin shorts. Or, just shorts for that matter! I will now!
7I only like a couple of the pieces...most were things I've seen before and could easily pick up at any old generic shop.
8Apparently, the online shop will be up in April. I can't wait! FYI, they will email you back really quickly if you hit up info@lilyandjae.com for more details
9Love it, need it! So fresh and cute. I can't wait for spring!!! Love the short-shorts and the sweet dresses.
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