In addition to BCBG Max Azria and BCBGirls, the Max Azria Group has launched BCBGeneration. "This is for the 20-to 30-year-old who is not yet ready for my contemporary or designer lines," the designer said. You should expect the same styles as the higher-end lines, with more casual options and lower prices. Two collections will be available — Casual and City — with both offering denim, dormwear, clubwear, and work clothes. Wholesale prices start from $18 to $148. High-end styles with low-end prices? Nice!
To see a few more pieces from BCBGeneration, read more
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David & Scotti
Paul Smith
wow! this sounds great!
1Wow, that's mad, I just did a search for BCBG on here about an hour ago. I've seen a potential bridesmaid dress for my sister in Lane Crawford here in Hong Kong, so I'm trying to find online retailers of BCBG Max Azria to see if I can buy it bigger than a size zero, because I can't think of anywhere at home in Ireland that stocks this label.
BCBG.com don't have the style I like, so can anyone suggest any other websites that stock this label??
2Oooo sounds awesome!
3great article. i absolutely love BCBG!
4Fab collection!
5Great , can't wait
6Yay, I'm excited for this!
7I love BCBG, can't wait for this!
8Awesome, can't wait to check it out!
9I'm liking the low prices! Hopefully that clothes won't be crappy and ill-fitting.
10Well, I have to say, this sounds like a good idea... I love BCBG and even BCBGirls is sometimes too much $$ for my budget (always catch GREAT sales at Dillards, though). However, I don't think I'd go for any of the looks shown here.. they are all so slouchy, and what's with the pants with elastic ankles? Hopefully it will be better in person.
11How exciting!
12Sounds great.
I'll have to check it out.
13this is great news.
14i lovvvvve BCBG!
15WOW! I almost fell out of my chair I was so excited. I recently became obsessed with BGBG Max Azria but the prices are too much on my salary. Even on sale I am barely able to afford it. What stores will carry this line? I must know everything!
16this is perfect!!
17Yay. I'm 21 and I think I am "Ready" for the regular BCBG, but I'm sure I'd find things that I like in BCBGeneration as well. This is exciting though because it'll cost a little less than all the BCBG Max Azria pieces I already own.
18I love it. when will it be in stores? next fall?
19Sweeeeeeeet! Now thats what Im talking about.
20What?! Sounds perfect for me! It's also very cute too. I think I'm in love.
21Ooh, score! Thanks for the heads up.
22can't wait for this!
23yes!!! can't wait to see it!
24Exciting!
25I'm liking this new trend of designers providing a similar brand but with lower prices.
26Post New Comment
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