It's still a marketing gimmick using thin, attractive caucasian women. A more thought-provoking gimmick than many, but I'm not convinced the company is trying to do anything more than sell me shoes.

I really like it!

I like it.

i really like the idea. when advertisements make statements they spread awareness about important issues.

I have always loved the social statements that Kenneth Cole makes.
I appreciate him using such a public platform to (hopefully) open people's minds.

I like these ads, especially the ones with the young Sikh guy and the baby and her moms.

Hmmm...the only one I remember seeing in a magazine was the girl with the tattoos. I didn't even realize it had a statement behind it. I thought it was just trying to be edgy.

I like it when companies do things like this. Of course they're just trying to sell shoes. It's ADVERTISING. But, why not say something worthwhile at the same time...? Good for them.

Great adverts!

I think these are awesome! Just great, fashion + activism.

Love it. Great campaign.

I like this!

Kenneth Cole himself is one of the good guys. Raising conscieousness is always a good thing.

They're still using thin, good-looking people to sell shoes. How is that not superficial?

I like that they were able to marry the strong message and the fashionable look effectively. These are great advertisements.

i love it!!!

This is great. I really like it.

very original

Seems that they're just trying to get in on the success campaigns such as"Dove", "Ikea", and "Maidenform" (I think) have already had. While the ideas have been great, his ads seem like they're trying too hard and come across as a bit disingenuous. I do like the one with the beautiful woman with the prosthetic legs, though: subtle yet effective (and she looks like a "real" model)!

Yeah... I pretty much love everything Kenneth Cole, so I'm not really one to speak. But I am seriously jonesing for those white heels in the first picture.

This is like the dove commercials where they show larger women who are still perfectly proportioned and have perfect, airbrushed skin that I could never aspire to. Sure, I'm skinnier than they are, but still not as pretty, so what's the point?

But..I like some of these ads anyway! I just love how it isn't superficial, because the woman has prosthetic legs. She is still gorgeous, since when did having a fake limb make one not superficial!

yes they are still using thin people to sell shoes- however the are using thin a diverse background of thin people to sell shoes- so its definitely a step up from the norm.

I LOVE this!

For me, I love the ad with the quad rugby player, the tattooed girl and the girl with prosthetic legs. This ad campaign does a beautiful job of putting marginalized bodies in the limelight. My only regret is that there isn't a little person.

All of the ads are great -- esp with the videos on the kenneth cole site -- but those 3 were my favorites.