Swedish retailer H&M, who we love [1] for our fast fashion fixes, has just added to their umbrella of affordable clothing.

H&M announced [2] that it bought a 60 percent stake in Fabric Scandinavien, the Swedish company that makes Cheap Monday jeans [3].

In the past couple of years, Cheap Monday has garnered a cult following for their unisex skinny jeans at affordable prices, and are now sold in more than 1,000 stores worldwide, including Urban Outfitters [4]. I wonder if we'll see them pulled out of Urban and stocked in H&M instead?

Source [5]