Whitney Port is becoming the third The Hills [1] star to launch [2] a clothing line, following after The Lauren Conrad Collection [3] and Heidi Montag's Heidiwood [4].

Whitney's focus is on her new contemporary line Eve & A, which will launch with 17 pieces of party-worthy dresses, tops, and jackets in the Fall. She is designing the clothing with the help of co-creative director Adrienne Baravetto, and is backed by her father Jeff Port, who owns an apparel company. I think this collection promises to be the most successful out of the three.

Source [5]