
After the success of David Beckham for Emporio Armani Underwear, Calvin Klein has gone back to its roots and named its newest celebrity underwear model: Eva Mendes.
She will follow in the footsteps of Mark Wahlberg, Hilary Swank, and Djimon Hounsou, and also be the face of a new unnamed Calvin Klein fragrance. The ads debut this Fall, and will likely feature Eva wearing little more than she did for her PETA ad.
Her appointment coincides with the launch of Seductive Comfort, a line focused on addressing intimates for women with fuller figures and bust lines. Keeping this in mind, as Calvin Klein President Tom Murry put it: "When we looked at the talent, Eva was right." And that's that.

















La Perla
Ally Capellino
Emporio Armani
Not my fav gal.
1She would look cuter with a different haircut or color.
2LOVE her!
3I love Eva! She's so gorgeous!
4Love her! she is my #1 girl crush of all time :0)
5Ick...
6She is way too cool to be linked to a CK fragrance. They gross me out.
7Fuller figures? ha! yeah right.
8dress looks freaking sweet
9I think when they say fuller figured, they mean as compared to Kate Moss or Giselle.
10I love Eva and I love Calvin Klein! I just read this on Fabsugar Uk, it's great to see a curvy girl modeling lingerie. She's definitively curvier and sexier than Kate, Natalia Vodianova, Giselle or any of the models nowadays.
11love that dress and the bag!I want my tan to come out like that!
12Ugh. She is absolutely *beautiful.*
13Hmmm.. Sometimes I find her beautiful, sometimes I don't.
14she's just perfect to be the new face of CK undies!
15Sexy.
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