We can always count on Alexander McQueen to do the unexpected. With his diffusion line McQ's Spring ad campaign, McQueen definitely threw me for a loop . . . so much that I had to share. Rather than depicting the clothes in his collection, the photos focus on a group of all-American cheerleaders, right down to the colors of their uniforms. Supposedly, the collection has sport-based silhouettes, hence the connection; are you buying it?
Lyie Van Rycke
Betty Barclay
Alice + Olivia
I don't get it and I don't like it.
1I don't see the connection!
2Uhh ya. No.
3I cheerleader likes what a cheerleader sees! WOO!
4I don't get it either but whatever that's his thing.
5Ok, dumb question: What does "strictly eye candy to me" mean? Is that a good thing or a bad thing?
6Ahhh it reminds me of my middle school cheerleading days. Bad uniforms and all!
7I don't get it.
8I also find it ironic that the two minority ethnicities are on the outside corners of the bottom row. We have to have symmetry in ethnicity/hair color in our cheerleading pyramids now, too?
Yea...I don't get it either...lost lost lost!!!
9This is pathetic.
10Ridiculous. I saw the ad and was like "Huh? Change the page." It's an ad.... how many people have enough time and enough of an attention span to do do even more research into something like this? (Present company (fabsugar) excluded, of course - it's your job!)
11ohhh, I like it! It's totally different from ads with anorexic models making their best "I don't care" faces... It's festive, happy and transmit a good sensation! To be perfect, I think the girls should be wearing McQueen clothes... or, at least, the skull scarf!
12I dont get it...it looks like her was having problems with his creativity flow, so he just grabbed some pictures out of his daughters yearbook....Im really not seeing the connection
13he*
14Cheerleaders suck! How can you have an add for clothing that doesn't even have the clothes in it? This is just targeting the girls who were cheerleaders in school or the girls who were never "cool" enough to be cheerleaders. It's shameful.
15They need to POINT THEIR FEET. Not just your toes.. Ugh. I'm a former dancer, and we were always taught to have pointed "feet".
When you point your toes it still doesn't look like your foot is pointed...
Anyway, I don't like the ad. It's blah. Oh, and just stupid.
16it tried to be ironic and everything, but unless the cheerleaders are drinking vodka in their sports bra and using drugs...there's nothing ironic about it
17I really don't understand what this has to do with his Spring line...?
18this is dumb.I hated the cheerleaders at my school they were always so mean and can you say haters..not buying mcquenn,an advertisement says a lot to me
19Not a fan of the ad. I would rather see his line in an ad. I think some people have bad sterotypes of cheerleaders though; not all cheerleaders are mean.
20as a cheerleder, i don't like it, cuz these girls aren't cheerleaders! look at those unpointed feet and broken wrists! and terrible high v's!! cheerleading already gets a bad rep, ads should try to dispel stereotypes, not perpetrate them...to me, cheerleaders with no form continues that idea that cheerleaders are brainless ditzes when in fact, there is more to the sport than short skirts.
21I don't get it...isn't he supposed to be advertising his clothing-I doubt he's selling cheerleeding uniforms.
22Stupid. Not even the kind of person that would buy the line.
23It looks cheap and cheesy.
24This ad's weird. I don't think it'll help his brand in any way.
25i really dont follow.. i dont look at the ad and say "ohh this collection has sport-based silhouettes". Doesnt tell me much, but i dont hate it.
26Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.