We can always count on Alexander McQueen to do the unexpected. With his diffusion line McQ [1]'s Spring ad campaign, McQueen definitely threw me for a loop . . . so much that I had to share. Rather than depicting the clothes in his collection, the photos focus on a group of all-American cheerleaders, right down to the colors of their uniforms. Supposedly [2], the collection has sport-based silhouettes, hence the connection; are you buying it?

Source [3]