Superfine jeans [1] were born in 2003 by designers Lucy Pinter and Flora Evans. With the recent saturation of heavy, over-embellished jeans in the denim industry, the London-based duo were determined to create simple and luxurious jeans with a rock and roll attitude. High up on the roster of loyal customers is Kate Moss who seems to be pretty smitten with their clean but edgy designs.

I have to admit they're pretty Fab. The fabric is soft to the touch and the subtle (super)fine detailing is pretty nice — not to mention the cute gold buttons. Their 2008 Fall line stays true to their mantra in creating simple and clean silhouettes with a London attitude.

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