As you know, Mary-Kate and Ashley Olsen's contemporary line, The Row [1], is named after the famous Savile Row of London, a shopping street in central London known for its custom-made tailoring. If you're curious as to why the twins were intrigued by that particular district, then pick up The London Cut: Savile Row Bespoke Tailoring [2] by James Sherwood ($17). It presents both the style and story of a street that continues to inspire fashion today. Icons of Savile Row's past include Cary Grant and John Lennon, and Stella McCartney and Alexander McQueen were both trained there.