After seeing the success at Target, H&M, Topshop, and the like, Urban Outfitters is jumping into the designer collaboration fray.
The retailer has tapped Geren Ford, Steven Alan, Charlotte Ronson, Paul & Joe Sister, and Corpus to each design mini collections for their stores.
The first collection to hit the racks is Hawks by Geren Ford in May (left), which includes cotton drawstring jackets, knit camis, silk tops, and cotton-blend dresses priced $48-$128. Back-to-school and holiday collections follow in August and December, respectively. We all love UO so this sounds promising!
O'Neill
COUTURE COUTURE
BDL by Ben de Lisi
Wow, this sounds amazing! I'm so excited to see what these lines look like, especially Charlotte Ronson and Paul & Joe Sister!
1Hhmm... looks promising! That onesie is really cute, very creative, but not too out there. I love the details with the angular white lines. The only problem is that its from UO, so everyone will have it!
2I wore a onesie like this..
325 years ago...
with a diaper underneath...
I am not willing to my toddler fashion sense
Ooooh...that sounds good!
4yay i love geren at shopbop and imma love it at urban outfitters.so far the pieces from Charlotte Ronson are really pretty and Paul & Joe Sister 2!
5Yeah, I'm finding that onesie a little on the hideous side.
6That onesie is awful! You gotta have no hips to be able to wear it right. UGLY!
7Cool, and actually I'm surprised Urban didn't do this sooner. That little onesie is super cute...not something I'd pay a lot of money for, which is precisely why these sorts of designer partnerships are awesome.
8Woo.
9That periwinkle strapless coulotte/jumpsuit/onesie is one of the most god awful things I've seen since Chloe Sevigny's line. Oh the fug!
ps.We will totally see Mischa Barton wearing this one of these days. This is just her thing.
10That outfit is extremely ugly. Monstrous even.
11Awesome! I'm a huge fan of Urban Outfitters as it is...this will just make me want to shop there even more!
12Does anyone else think this onesie is reminiscent of grampa-style shorts? Or Lederhosen?
Love Urban Outfitters but YIKES.
13That onesie is cute only if you are a Gay Leprecon on a budget. How do designers get away with Ugly? Maybe they need better friends!
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