H&M's swim collection has been released, which means we can now look forward to super sunny days!
The new head of design Ann-Sofie Johansson made sure to incorporate colors and the ethnic trend. “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”
H&M fans can expect bohemian maxi dresses, kimono-sleeved beach cover ups, and lots of earthy bikinis. Accessories include fringed scarves, African-inspired bold jewelery, and raffia-soled flip-flops and peep-toe espadrille wedges.
To see more from H&M's swim collection, read more
Armand Basi
Angie Gooderham
Ikks
the dresses are pretty, but the bathing suits aren't anything special.
daria looks fabulous and beautiful, as per usual.
x.
1jessica
I think their bathing suits look the same every year. I always have high hopes for 'em to change every season but they never do
OMG I can't believe I just bad mouthed H&M!
2I like the dresses.
3Really cutie. I wish we had an H&M here.
4Cute! I love H&M.
5Post New Comment
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