so should we start suing sororities and high school sports teams for emblazoning their letters on their butts too?

they were doing that long before juicy couture...maybe they should start suing them too

this is pretty ridiculous

this is ridiculous.. walmart does this to their pants now. i think juicy is just a bunch of whiny b*tches.. they seem to be doing fine with sales, so no need to try to bring down VS. they're stuff is at least affordable.

This happens all the time in fashion. Louis Vuitton sued Dooney and Bourke for use of initial prints... as far as I know the case has been pending for 4 year. These cases usually end up settled because it is so hard to prove that a company is directly infrigeing on a trademark. All fashion is influenced by each other, its silly to think that a look occurs in a vacuum. Besides, the girls who care enough to buy a juicy sweatsuit probably wouldnt consider the VC version, and I doubt girls who buy the VC sweats would spring for the juicy ones, so who cares?

What about the real issue, which is that it is all very, very ugly?

I don't like it anyway. Tracksuits for casual wear? No thank you.

Total BS... much like the Louboutin suit.

Ridic!

That's just dumb.

And I wish all sweatpants with words written across the @ss would go away.

Stupid. All those items are trashy anyway.

This is stupid. You could get a sweat suit at wal mart since like forever just like that with stuff written on your butt if you wanted. i think they are only doing this because Vicotira's Secret may have a very similar market and is cutting into their profit margin. This idea is hardly original so they should just get over it.

i've been waiting for this for years! pink is just a low-rent juicy. the reason i hate pink is because it's an entire brand that is a knock-off. i know the whole sweatsuit thing has been overdone for a while now, and has been done by a million different companies, but all of pink is a knockoff. the brand was produced to be a knockoff!!! lame!

OK, so where is Juicy Couture's patent/trademark on these sweatsuits and ice cream cones and lollipops?

i think that, if anything, juicy could have a weak dilution claim against victoria's secret, but nothing else. there's certainly no trademark infringement, and they could try for a common law unfair competition claim, but it's been going on for so long that they'd have a hard time of it! it will be interesting to see what comes of this, though . . .

I completely agree bananapancake--with intellectual property suits you usually need a showing of HARM, and since Juicy and VS are marketing to different kinds of consumers, it's going to be tough for Juicy to show that. Juicy seems to be making the claim that the harm is much broader in that VS is copying the whole "essence" of what Juicy is/stands for, but I'd be surprised if a court would buy that.

this would have had merit about 6 years ago when juicy sweatsuits were actually cool
i can't believe they made so much last year - they're so out of style and tacky!

I'm wearing sweat pants from Aeropostale right now..and they have that written across the butt. Tons of companies are doing this now. Such is life.

Plus, as someone mentioned school have been doing this forever. Also, touristy places like on the Jersey Shore have always had sweat pants with stuff like "life guard" or the places name on the back.

I think it does have merit- both brands market their sweats and hoodies to teenagers... And vs definitely copied juicy.

How stupid! That trend is everywhere!

Juicy Couture is not marketed towards teenagers. Victoria Secrets Pink seems to be marketed towards the college set...the ads are very "dormitory" styled. Juicy seems to be marketed towards women in their mid-twenties to early thirties...just beginning a career and still in that "prime of youthful life" mode.

I agree with whoever said that the bigger issue is that all of those sweatpants are hideous. I don't know if the lawsuit has any merit, but obviously lots of companies are doing that, and I personally wish it would go away. I don't really care to have words, whether it be "pink" or "juicy", emblazoned on my ass.

juicy sweatsuits were popular years ago, they've kind of faded and i feel like only fashion victim-types buy them now...maybe they are just upset bc sales for them are down? no idea.

some of juicy's actual clothes are super cute, but their sweatsuits are for people who are just want to buy a name, not fashion

considering that Juicy clearly stole the idea from colleges, who've been doing the name on the butt thing forever, the suit has no merit whatsoever. It's like Phat's suit against VS for using the emblem. Right cause Phat was the first brand to ever use an emblem. The truth is that all these blands took typical collegiate wear and marked it up. None of these suits deserve any merit.
I happen to like the Pink stuff, but like the Juicy stuff I own, I would NEVER wear it out in public. I cannot stand that it has become a trendy form of dressing. I think the only time I ever wore even my Juicy sweatshirt out was to board a plane overseas.

I agree with Ash. Sororities and sports teams have been doing this long before Juicy made it popular. This is ridiculous.

Similar? Wow then there are many companies that should be suing Juicy because they weren't the first company to use the butt as and advertising space. Secondly the use of the word Couture for some of the crap they make...well real Corture designers should be suing them. There is nothing one of a kind about them. I've never worn there junk anyway and this is just one more reason not too!

they both need to stop that mess...i like juicy suits but i hate the writing on the butt...i only wear them around the house...not worth the b$...

I have to agree about the poor use of the word couture. There's nothing couture about Juicy and they cheapen the word.

i dont think its about the words on the bum... juicy doesnt even do that anymore as far as i know. its just the whole cutesy lollipop candy etc thing like.. ripping off juicy's packaging ideas and stuff. how many places have you seen underwear sold in candy shaped packaging? vs clearly ripped that off.

Dumb. Victoria Secret isn't the only company who does that.

Oh no. Both are my personal faves.

i would love to see a big pile of pink stuff burning. haha. i love how they want the clothing to be destroyed. i love juicy, but i do agree with the rest of you in that the @ss writing needs to end. nothing that i own of juicy says juicy on the outside of it, and i wouldn't be caught dead in a matching sweatsuit. however, my velour juicy pants do get some time in public. i love sweats too much to get dressed up to go to the grocery store!

If Juicy thinks that Vic's wants to become more successful like them by doing this, they should take it as a compliment instead of crying like babies! This is retarded and immature!

Plus, the word couture means that a clothing item is specially made for you and have different sewing seams then most other clothing. Juicy Couture doesn't do this, so there is nothing couture about them besides their high prices!

I'm all for burning it. My ex-boss (in her 40s) used to wear juicy sweatpants and a blazer to meetings. WTF?

I have both, and I rather spend $30 then $130....for the same cotton material mind you.

As everyone said plenty companies use this "trend" I hope they get over it perhaps they got a look at VS sales and got jealous...lol

I don't think the suit has merit, a lot of hoodies and pants have the same desing, and It happens with other clothes. Ridiculous.

This is ridiculous...this trend is everywhere now. Plus Pink is so much cheaper then Juicy. This suit is pointless

ok really? i love juicy, but all this writing brands on your @ss has got to stop. how about neither of them get to write the brand name on the butts of their sweats!! its so tacky, and it just screams hey you!! come look at my butt because im a tacky $lut!! plus, juicy didnt make up the whole put things on the but of your sweats thing. and juciy sweats are so over priced! i could buy a pair of velour pants at old navy and bedazzle the words juicy couture on the butt and no one would know the difference!

BIG YAWN

Could we just stop the whole sweats thing already? I unfortunately see the "45 year old trying to look like a 21 year old" wearing them and I have to ask why would you purposely pick something that isn't flattering to wear? If Juicy and VS want to clog the judicial system up some more, whatever.

this is ridiculous, victoria's secret doesn't even need to steal off juicy cause their models basically attract a larger crowd anyway...

Good lord...

I love Juicy, but this is pretty absurd...VS is not the only brand that makes similar sweatsuits.

I wish there was a fashion court where I could sue the people who actually wear these sweatsuits in public--especially with writing on the ass. Maybe I would enjoy being a lawyer if I could prosecute crimes against fashion.

I suppose if you're rolling in money and can afford Juicy you would be for this suit, but as for us average, broke 20-somethings, VS let s us buy cute stuff and not pay a month's rent for it. I love the PINK line, and not because it looks like Juicy...but because it's comfy and cute. Words are on the butt of pants at Wal-Mart, sorority girls have pants with their letters on them, High School cheerleaders wear them with their team name on them...this suit is about 4 years too late. It's a young look and yes, once you're a certain age you look stupid wearing these in public. IMO wearing sweats in public is inappropriate past high school, anyway.

This is so redic! I can't believe they are wasting their time with this. VS pants are much cuter, and the idea of "Juicy" written on the back of pants worn by 12 year old girls in middle school is appalling. Juicy should stop making them, period.

haha i love it glampop, that is so true. im sick of 10 year olds trying to act 20 and 40 year olds trying to act 20.

it's so stupid pand like that where made years ago maybe the packaging thing is awkward but the seat-of-the-pants thing is stupid!

people have been making slutty sweatsuits since the dawn of time (or at least the seventies), and people have put stupid writing on the butts of said slutty sweatsuits for almost as long.

oh please. why is everyone so sue-happy???