Agent Provocateur's new bridal ads [1] featuring Kate Moss are nothing short of sheer horror. The picturesque fantasy and horror-themed photoshoot depicts Moss in a surreal world of bleeding heads, skulls, and crossbones. I get the whole anti-bride theme, but isn't romance what she's supposed to be selling [2]? I was hoping to see a more amorous side of Kate but I can't deny that she still looks Fab despite the blood and gore. Is this what you expected to see from Kate?