We're not the only ones obsessed with Gwyneth as of late. Remember I clued you in to her mini Tod's film that was filmed in the south of France [1]? That was only the beginning of a fine friendship, as the house of Tod's has decided they want a new blonde star in their Fall print campaign. Sorry, Sienna Miller [2]! According to [3] Diego Della Valle, president of the Tod's Group, "It had to be Gwyneth Paltrow. She's the perfect ambassador for the brand ± modern, charming, with a strong sense of family. To me, she's the contemporary embodiment of Audrey Hepburn." Congrats Gwyneth!

Source [4]