The creator of Spanx [1], Sara Blakely, is continuing her streak of genius with a new line of shapewear called Assets by Sara Blakely [2] ($10-$20).

Take your pick from the unbelievable underwear (left), which sucks in bulges; the sensational shaper, which minimizes your waistline; and the fabulous footless, which makes you look slimmer in the thigh area. As far as I'm concerned, any product that makes me look more streamlined is A-OK!