In hopes of rejuvenating store sales, Sears tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'."
The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season. The line will include embroidered jackets and tees donned with rapper's famous song lyrics. Kinda random, no?
To see more LL Cool J for Sears, read more.
Maison Martin Margiela
Fontanelli
Levi's
ummmmmmmmmmmmm ok......
1Yikes.
2Definitely random. And I'm definitely not interested!
3Hhhhmmmmmmm..... And I love 80's-90's LL but hhmmmmm.....
4i actually like it
5ll is still HOT
6Dear lord...
7llcoolj is a visionary. you guys probably don't shop at sears anyway. he usually succeeds,and I have a gut feeling you guys will eat your words! you go LL!! ignore the haters ! a sparrow cannot understand the lofty ambitions of an eagle!!!
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