Fab Flash: LL Cool J For Sears : 2 Photos | Fab Flash, Celebrity Designers, Celebrity

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Fab Flash: LL Cool J For Sears

In hopes of rejuvenating store sales, Sears tapped hip-hop mogul LL Cool J to launch an apparel line named LL Cool J For Sears. Irv Neger, Sears' senior vice president of apparel seems hopeful stating, "If all goes as planned, the LL Cool J brand would be a boost for the store's 'softer side'." The higher-priced, casual sportswear collection ranges from $22 to $50 and is set to launch in 600 stores by the holiday season.

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