If you ask, they will answer. At least that's the case with J Brand. “Blue Label is perfect for women with curves. We have received a good deal of feedback from women who told us they loved our look and styles but wanted a fuller fit. We created Blue Label with a more generous cut around the leg, as well as a contoured waistband to hug the body’s natural curves,” says creative director and cofounder of the J Brand, Susie Crippen.
The new collection consists of three dominant cuts: The Scarlett, The Catherine, and The Monroe; and waist sizes will range from 25 to 34. The Scarlett and Catherine uses J Brand's classic cigarette and bootleg styling while The Monroe caters to women who prefer a wide-legged fit. The Blue Label is set to launch exclusively at Bloomingdale’s in July and other stores in August.

















Antik Batik
American Vintage
Pringle
Any word on the sizes they will carry? That's important to know.
1as you know, their sizes do run smaller! I only own a pair of J brand and I haven't even worn it yet - they do fit great, but still can't get over that I am wearing a size up than my normal size jeans
2when i read the headline, i thought it meant they were coming out with plus (read: bigger than a 32" waist) sizes, but from the article it sounds like it's just for girls with an "LA waist with an Oakland booty"...
3is that woman supposed to be bodacious!?
4Thank. You. I have the hardest time trying to find jeans to fit. I am thin, but curvy, and very tall. It is really exciting to hear that SOMEONE is making jeans to fit a curvy woman's body, that don't end up looking like 'mom jeans'. Hopefully they will make them for taller women as well.
5I'd just be glad to find pants with a waist that curve in smaller instead of proportioned to fit a bucket like most pants. I hate when pants fit the rest of me but there's a huge gap at the waist.
6yay!
7Do they come in petite sizes?? I'm petite and curvy, like Salma Hayak and Toni Braxton. It's very difficult to find jeans that are preportional.
8I'm with looseseal, if the jeans fit my bum/thighs, then the waist is always way too big!
And, ha ha, that girl in the pic doesn't have a big booty at all.
9A curved waistband (with the back higher than it is in the front works) best for me.
I like this brand, because it is plain pocketed. This is why I bought Earl Jeans way back when... and still have two pairs!
10They will offer sizes 25 thru 34.
11The petite line will be availale in the fall at Bloomingdales.
12Sounds like something Old Navy does...
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