The Justin Timberlake William Rast videos, with model Erin Wasson as girlfriend and partner-in-crime, are unfolding. Here are three, back-to-back, to help you get to know William Rast. Timberlake will be performing twice during Fashion Week — at Fashion Rocks and his William Rast runway show. JT is trying to get in with the fashion folks for sure.
For me, William and lover kinda fall flat. Is it me or are they trying too hard? Too hard to be cool? They look great on camera, duh, and the cinematography is eerily interesting. But the smoking, swearing, cuts and bruises, rugged styles, and foreshadowing of a doomed relationship are too obvious. I hope the remaining videos are more action-packed and we see what kind of trouble these two beautiful people get into. Also, the lighting is dark and moody; makes for a dramatic effect but we can't really see the clothes.

















Tod's
Marc by Marc Jacobs
Browns Fashion
Meh, can't say I'm impressed.
1Eh, not too thrilled about it but gosh, JT is HOTTTT...and well that's thrilling enough for me
2Yes, def trying to hard! Hate to say it, but I hate it when celebrities are in ads for their clothing line (case in point: JT and Beyonce = tacky!). I don't see Tory Burch thinking she should model her clothes.
3yeah it bored me. jt just doesn't turn me on at all (i need johnny depp for that lol) and erin is gorgeous BUT doesn't seem to be too good at acting. i know justin can act but he didn't really do a great job here either. definitely sounded like they were trying too hard
4those were so painful that I am legitimately wishing I hadn't ordered my first pair of WRs during shopbop's sale yesterday.
5JT, seems to me, to have become one of the most pretentious celebrities out there.
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