After an exciting countdown [1], the season premiere of The Rachel Zoe Project [2] finally took place last night. Did you watch? As the trailers revealed [3], there was no shortage of insanity.

In a nutshell, Rachel searched far and wide for a red carpet dress for celeb client Joy Bryant, flew to NYC for a business meeting, met up with Michael Kors for brand expanding advice, styled Joy, attended the Art of Elysium Ball, oh and dropped major moolah on a Birkin bag, a Balmain dress, and a Chanel necklace. We also learned a few Zoe-isms — "That's bananas," "I die" and "Shut it down" — which I'm sure we'll be hearing over and over all season. Exciting!

Photo courtesy of Bravo [4]