It has been reported that over the weekend, Jessica Simpson was busy modeling for the Fall ad campaign for her label in Los Angeles. Among the products she was showcasing? Sunglasses, swimwear, lingerie and outerwear. The success of the Jessica Simpson shoes (the ballerina flat was the number-one selling shoe in American in 2006) inspired Jessica, along with her master licensee, the Camuto Group, to expand the brand.
Jessica isn't just involved in modeling for her line though; she has also been very hands-on with every step of the process.
"Jessica is here and 100 percent involved in this brand," Camuto said. "She will come off a plane from London and sit here for 10 hours approving designs. Nothing gets into the store without her approval. This brand will grow into a complete lifestyle as Jessica sees it."
Be on the look out for more Jess-approved products like affordable sportswear, fine jewelry, home goods, stationery, fragrance. I personally feel, with all these celeb fashion lines, if I see the celeb wearing her creations, she is completely invested in it. Let's hope we see Jess flaunting some of her goods in the near future!
V.I.K
Ezekiel
Red Herring
Ohhh, I really want to see the #1 selling flats now.
1I cannot wait to see more of her line. The shoes are so cute!!
2I actually have several of her shoes and they're very cute - but she does have quite a few "hooker circa 1974" platform shoes!
Return the shoes? I can't talk to you when you're hysterical.
3what?? i haven't heard about these shoes. i gotta find em now
4She spends 10hrs approving designs?? haha she prolly looks at them and says...."oh mah GAH!!! SO cute!" LOL! on a nicer note, her line of shoes were pretty cute though
5I am not feeling the dark hair.
6oh so her line has shoes too..."Jessica"'s really become a fashion brand~
7I hope that her involvement in the Jessica Simpson line lets her express herself and get over her break up with Nick. She's got some totally cute shoes though some of them do scream "hooker circa 1974" as kaciegrrl pointed out.
8I have a pair of her flats, though I'm not sure it is the #1 selling version. They are ultra comfy, I wear them so much I think I'm going to have to get another pair.
9I wouldnt by anything with her name on it no matter how cute.
10I love her shoe line so this makes me really excited to see what she has for the future!
11good for her!
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