Rochas is being resurrected from the dead. After about two years of being buried, Rochas ready-to-wear is making a comeback for March 2009. Owner Procter & Gamble Co. has struck a deal with Italy’s Gibò Co. SpA to make it happen.
"This license is actually more of a joint venture with Procter & Gamble because they will bring their marketing skills and we will contribute our fashion know-how to develop Rochas with rtw, knitwear and accessories," said Gibò president Franco Penè.
One important part of the puzzle, however, is still missing — a head designer has yet to be chosen. The last designer was Olivier Theyskens, who left in 2003 to become creative director at Nina Ricci after Rochas was closed.
7trends
Jovovich-Hawk
Forte Forte
ooooh i like that this collection is being brought back and i can't wait to find out what's going to come out of the house. it's an interesting thing that proctor and gamble group is doing it, and i wonder who they will pick out to be their designer.
1Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.