Bag Borrow or Steal [1] fans, from now on you must refer to the site as Avelle. The four-year-old retailer has changed its name. The firm's executives believe the new moniker is more luxurious and European-sounding. Indeed. It makes sense considering the company has plans on expanding into Kuwait and China.

The most exciting part of Avelle.com [2] is that it will be expanding into additional categories like watches and apparel starting this month. I can't wait. Shoes may also be on the horizon, but that would be difficult given sizing issues and wear and tear.