Designer Donna Karan has devised a genius money-saving marketing plan. Instead of spending hundreds of thousands of dollars on a new ad campaign, she used runway photos from her Spring '09 collection. The beautiful result is below. Of course, the catwalk shots have been reinterpreted and given a new layout. “We wanted to get our message across in a creative way but with a consciousness,” Karan said. Makes complete sense. Amid a sea of dramatized ads, it's refreshing to see something authentic. The runway is where it all begins, so why not spotlight it further? What do you think?
GUESS
Woolrich
Hush Puppies
i think they are okay
1I like it just cause its different.
2I love the ads and I think I love it even more to know that they are authentic runway shots
3I adore Donna Karan's designs. I'm wishing for one of her bathrobe style evening gowns from the fall collection...
4I actually really like it! For this to work you have to get the right photographs and the advertisers got them for this one. And it really shows off the dresses and hangbags. Kudos to Donna Karen and Co. for this one.
5CUTE idea and the clothes are cute. I'll buy Donna Karan!
6The wonderful photography capturing the movement of that fabric is what totally got me. LOVE IT
7Wow. That's a really good idea! I like that better than a posed photo shoot. If I had the money, I'd certainly buy the clothes based on that ad.
8Pretty decent. I like them a bit.
9Wow, love it
10The silk dress is so chic and gorgeous!
I really love the look of that draped back dress!
11Me too! I saw it and when I realized it wasn't a staged shot, I was doubly impressed. A staged shot probably would have lost the lovely values of the drapes.
12loving the dress
13I like that it's different, but it's kind of boring...
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