We mentioned [1] a while back that singer Lily Allen [2] was starting her own clothing line like many other recent celebs [3]. Well, that day has come! Lily Loves [4] hit New Look's Oxford Street location in London. Though the lines weren't as long as they were for Kate Moss' Topshop collection, Lily still managed to please some London fashionistas with her collection of six dresses, footwear and accessories.

Though the collection isn't sold online, you can check for store locations here [5]. (Sorry US style mavens, there are no stores in America that carry Lily's collection). You can, however, enter [6] to win one of Lily's ten graffiti-print dresses.


To see some photos from the launch party,