H&M's Spring '09 ads featuring Coco Rocha are Fab, flirty, and make me yearn for the warm Spring breeze. Sigh, back to reality. While we wait for the snow to thaw, let's feast our eyes on this amazing campaign. What looks to be a Mediterranean backdrop goes perfectly with the latest floral prints and breezy cuts. Coco's natural makeup and hair are unpretentious, and I fancy the soft lighting. Don't you just love affordable and fashionable clothing? Go H&M!


















Maison Martin Margiela
Irregular Choice
Ralph Lauren
love Coco!she looks stunning in this ad,i love the ad too.
1They're nice, H&M is great.
2this isn't doing much for me actually. i like to shop at H&M but this ad isn't going to make me head there any faster.
3I think these are really great... especially for H&M
4Love it! Coco is gorgeous and H&M is my favourite store!
5Love Coco - she is fabulous!!
6Beautiful, as always...
7I like it!
8love H&M! I just wish they had a US version of their online store.
9best model. love her.
10I love her strange dolly beauty with a modern twist. and those cat eyes! Stunning! No wonder why she's the muse of all the designer.
11She looks amazing!
12I've had rotten luck with H&M in the past, I should give them another go..some of these looks are quite cute.
13these make me yawn but I can't wait for spring to be here
14The scenario is really beautiful!
15I too think it's got a vibe from southern Europe, Mediterranean villa.
While I don't get a clear look at the clothes, the photos are dreamy!
Makes me look forward to Spring!
16okay, this is mean, but I do not think Coco is that cute....she's got a pug nose and hardly ever closes her mouth.
17Coco could sell me anything. She is to die for.
18I love H&M, & Coco. She looks amazing, especially in that last pic with the hat.
19Beautiful photos! Can't see much of the clothes, though. I'm only sold on where ever they did that photo shoot! I want to be THERE, haha.
20Looove Coco. The collection looks sweet too.
21she's a good model no doubt, but i can't say that i love her.
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