It may be poking fun at the fact that exorbitantly expensive It bags are over, but this Longchamp "It Bag" Vertical Tote ($340) has stolen my heart. Could it be because it has French writing on it? Maybe. But mostly it's because it talks cheeky and looks chic without costing a fortune. Plus, it's canvas, thus super relevant to the times. I could see this bag meshing at the supermarket as well as at trendy soirees.



















J Taylor
theOutnet
Orlando Orlandini
Great fun - the pun is actually quite clever; it refers to the Belgian surrealist Magritte's famous painting "La trahison des images" --> http://en.wikipedia.org/wiki/The_Treachery_of_Images
1Eh no thanks.
2$300 for canvas!?
I think the joke might be on the people who actually buy this...
3Lame.
4i think it's rad, but reminds me too much of 'i'm not a plastic bag'
5It's super cute, but definately not worth 340 bucks!
6This pun is way over done. Other designers have done it in cuter ways. Was it Marc Jacobs whose leeather bag just says "It" on the side?
7Nah..
8Seriously?! $340 for a CANVAS bag that makes fun of overprices "it" bags?! Are the people at Longchamp idiots? Even if I liked this bag, I wouldn't pay more than $50 for it, and that's pushing it.
9I think it could work if worn in the right way - I'd like one certainly - but the price is a little steep!
10I giggled, but I wouldn't pay that for it. And I sure as HELL wouldn't use it as a grocery tote! I'll stick with my "My Dog *hearts* Me" tote from World Market!
11$340 is quite a fortune to me. and i wouldn't be spending on a canvas bag when trader joe's sells them at like $2 or $3.
12adore it (the french get me every time! dagnabbit) but $340 is pretty much a fortune for this...
13Just DIY it.
14And I don't see ALL canvas there... there's some leather detailing.
15Ridiculous for 340. On a side note, is anyone else as sick of Longchamp's signature bags as I am? Every girl on my campus seems to have one, and I think they're shapeless and hideous. Am I missing something?
16i could make one of these myself for $10...
17and where do you go to school at? i've never even seen one of these bags before...
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