Atención! The mass frenzy created by the upcoming Matthew Williamson for H&M collection has caused the retailer to announce an additional shipment date. As we all know, the first load will arrive April 23 at 200 H&M stores. The second round, which will also include a men's collection, will hit worldwide May 14 at all of its 1,700 locations — wow. This is the first time in H&M history where a designer collaboration will be available at all H&M stores.
“We like his signature style, colorful patterns, and ethnic influences,” said Margareta van den Bosch, H&M’s creative director, of Williamson. “We wanted everybody to have a chance to own some of the collection.”
Matthew's colorful collection, ranging from $50 to $350, will include shorts, pantsuits, ruffle gowns, and skirts made in cashmere, leather, sequins, and silks. “I was inspired by the idea of the colors of a peacock feather,” said Williamson when describing the collection. Excited? Overly.
To see more from the Matthew Williamson for H&M collection, read more
Photos courtesy of H&M
sweatyBetty
Vic Matiﾏ
Milano
Thank God I have an H&M down the street!
1Lovely collection!! I have one close by too, CocoChic. I'm thankful for that
2I am really excited that they are doing a second shipment. I am going to be on vacation in Mexico when the first group debuts in the stores!
3I love the little purple dress with the studded belt.
4Gorgeous!
5Fab!!
6I am SO excited for this!
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