Max Azria has been thinking about coming up with a new brand icon for his BCBG company for the past fifteen years - the current BCBG Max Azria logo (which is basically BCBGMAXAZRIA in a specific font) has been difficult to fit on some of the smaller clothing items, he told WWD.
Finally, he has settled on the butterfly logo, right, which is an abstract of two back-to-back Bs. I love the new logo, and might have to use the excuse of checking it out on the tags so that I can go shopping at BCBG!
Armand Basi
Forzieri
Ra-Re
I think it's really cute! i don't know if i love it, but it's a good choice for a logo. I can see it looking nicely on the tags and labels.
1It sort of reminds me of Tory Burch.
2Very cool looking! Now, they need to do a new silk scarf to go with it.
3I love it. It makes me a little dizzy though.... hehe
4where is the G?
5Very strong, simple logo design.
6Oh man! I LOVE BCBG, but I am not loving the new logo!
7I don't like it. It's hurting my eyes.
8it reminds me of the bill blass double b logo.
9hmmm i don't like it. it reminds me of kate spade.
10cute cute
11what a stupid looking logo.
12yeah where the hell is the G? lol
13i love bcbg though such nice clothes
simple logo... it's nice to have a simple logo so that everyone can see it and remember it... to me, this logo looks so feminine and clean...
14I like it too, simple and easy to remember!
15where's the G?
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