More designers are turning to the old school method of advertising: print ads. Zac Posen had his ad debut and now it's Derek Lam's turn. The designer recently shot his first campaign (in San Francisco), which will appear in the August issues of Vogue, Elle, and Harper’s Bazaar. Estonian model Karmen Pedaru is seen walking on the beach at Pier 59 in New York. "We are creating a message that will last more than one season," said photographer Solve Sundsbo. Being fully clothed on the beach is nothing new, but I particularly dig the aerial shot. Do you?


















theOutnet
Anna Sui
Azzedine Alaia
Too generic.
1Meh.
2I do like it, so I voted "love," but I actually am not crazy about the aerial shot. It kind of makes me dizzy looking at it!
3Ew, ugly.
4I didn't even realize it was the beach until I read that. Nothing special.
5I realized it was the beach. :/ I like it. Also the perspective is particularly interesting, you don't normally see that in most ad campaigns.
6I love the simplicity of it, and the angle.
7I like the angle too, Miss Malone...
8seriously whats that
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