One of my favorite online retailers, Tobi, is making a loud and proud declaration: It loves an ugly box! In order to stop adding more waste into the environment, it has decided to start reusing all the boxes it receives on a daily basis. A brand new box may look prettier, but Tobi believes it's what's inside that counts. So next time you order something from the retailer, the box you get may be ugly, but what's inside is going to be anything but.

Blumarine
farfetch.com
L'Wren Scott
What a great idea!
1i've always found brown bags, paper or boxes very retro and stylish.
2i actually study design and my tutor for packaging class was a woman who works for Vogue and I used brown paper bags and boxes with posh writing on it and she loved it!
3that's actually really cool...
4What a cute idea.
5I love it!
I love this!!
6great idea!
7Crocs does the same thing.
8Post New Comment
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