Just when I'd finally come down from my Matthew Williamson for H&M Spring high . . . talk of the Summer collection swarms. Daria serves as the muse again, and this time she's shot by Sølve Sundsbø on the beach in full Williamson flavor. This second installment hits stores May 14 — check to see if it's coming to your local H&M. This collection will have wider distribution and a bigger stock. You know what that means: more MW for H&M in more closets! A men's component is being delivered too, so stay tuned for a sneak peek of that . . .
Prepare yourself for colored denim, printed swimwear, bold tunics, exotic dresses, embroidered peasant tops, and much, much more. I even envy Daria's invisible ribbon sandals and her ribboned braid. It's all too Fab, I can't take it, your turn . . .
For the full ad campaign and model shots, read more

















L'Autre Chose
Dwell
DKNY
I liked a few things, but most of it doesn't really interest me.
1Daria, Matthew and H&M..wooohoooo!!!!!
2I love the colors! Yeah finally a guest designer for H&M that has amazing designs!
3those ribbon sandals are fierce. love it.
4if you found a person prancing around like that youd have to put up a flag to stop people going on the beach...... on the other hand though the beach wear is lush and but id rather just a bikini to get a gorge tan.
5I'm digging #11's look. Calendar marked for May 14.
6What a lovely collection!!
7nice collection i like almost all of the pieces!
8ugh i hate that there's not an hm store online, and no hm near me.
i saw these swimsuits in
instyle mag and i was in love...alas, i'll never get my hands on one!
9I love matthew williamson's clothes, but these for h&m.....i'm disappointed
10what a random pose for a bikini...
11I want the tunic, the shorts, and the beach towel!
12I will def. be on the lookout 4 this!
13Haha wooow I'm definitely clueless about the fashion world--when I saw the link that said "Daria-inspired" I immediately thought it meant Daria from the TV cartoon show, and I was like "ooh I gotta see this." Oh well. It still looks pretty, I just never shop at H&M
14So disappointed, I wouldn't wear any piece in this collection.
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