When CFDA president Diane von Furstenberg asked creative director Trey Laird to "Capture fashion — do something fabulous," for its 2009 CFDA nominees photo shoot, Laird took it to a whole new level. Instead of using models, he decided to feature the designers wearing their own work — hence Jason Wu in his green gown. The photos, shot by Craig McDean at Milk Studios, feature all of the nominees sporting their creations in fun ways; for instance, Proenza Schouler’s Jack McCollough and Lazaro Hernandez donned their handbags as boxing gloves, and Marc Jacobs sported bunny ears. Cool!
To see more designers modeling their own designs, read more
Antik Batik
Paul & Joe
Nails Inc
Ummmm wtf...ha.
1I thinl is a pretty cool idea!
2This is so weird it is cool.
3this is freaky!
4Love the idea and photographic result; brilliant and fresh. How adorable is Marc in those bunny ears?! On another blog/site, I saw the images of Alexander Wang and Kate & Laura Mulleavy and there just as captivating.
I cannot wait to see the other shots!
5I actually love these! I think marketing and advertising is at such a standstill as far as originality and creativity go, and these are so fresh and fun! Jason Wu is rocking that amazing dress and Marc is insanely adorable in those bunny ears (I want to kiss him even more than I usually do haha). they should use these in their ad campaigns...
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