Every stylephile knows Intermix, but that won't stop the retailer from upping its game with its first ever ad campaign. "Our customer has evolved and so should we," said an Intermix rep. The artistic image immediately grabs my attention and the model looks youthfully stylish wearing a pair of destructed jeans and a leather jacket. "The images are grittier than one might expect from Intermix, incorporating black-and-white photography with watercolor graffiti, to bring the edge in," said CEO Khajak Keledjian. Intermix's ads hit mags in July. The company also plans on painting the campaign on street walls around NYC. Fun! What are your thoughts?
Source: WWD
Featured
Fab Ad: Intermix's Debut Ad Campaign
4 Comments Post a Comment
More on FabSugar
Fall Award Season
Top Brands
Darphin
Shiseido
Casa
I think it would look much better on street walls around NYC than it would in magazines or other print.
1it's ok. intermix needn't worry about fab ads! customers
2I like it! I'm usually not a fan of any ads due to the lack of originality; but this is fresh and fun and give me a persepctive on not only their product, but also the demographic to which they are trying to appeal...
3I like it.
4Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.