You don't need to live in a participating city to support Fashion's Night Out on Sept 10. All you have to do is continue doing what you love: shop. Let this PSA featuring designers and celebrities such as Sarah Jessica Parker, Anna Wintour, and Alexander Wang remind you how important it is for everyone to participate — especially in times like these. Like SJP says, "Shop for good." The good of helping over 175,000 people in NYC alone keep their jobs, so they can provide for themselves and their families. If Mary-Kate and Ashley can take timeout to support the cause, I know you can, too. Check out the captivating public service announcement and shop for a cause! You know I will . . .

















Vic Matiマ
Fly London
Net-a-Porter
I'm so pumped for this! I'm going to Saks Fifth Ave.
1i am so excited for this! i just ordered my shirt
2I really wish i could go...
3It seems a little ridiculous that videos just like these have supported African relief, hunger, poverty and world-wide devastation... and these celebrities are speaking out for fashion? It's weird that they're creating a "shop today" holiday... I thought that was the day after Thanksgiving?
4yeah; I'm sure SJP, P. Diddy, and Anna Wintour really care about the people - if all these celebrities really cared they would give some of their billions to real people who need it...
5I hope Alexander Wang is donating all the proceeds from his $790 fanny packs straight to the NYC retail workers who make an average of $10.78 an hour. Doubt it though!
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