In a world of countless burgeoning young designers, Aquascutum by comparison is quite ancient. Founded in 1851 by John Emary - who invented the first waterproof cloth and created the raincoat, Aquascutum's name is derived from its beginnings: 'aqua' (Latin for water) and 'scutum' (Latin for shield).
155 years or so later, head designers Michael Herz and Graeme Fidler lead the brand's legacy of impeccable British tailoring into the future. Their Fall collection was full of odes to the military - modern, and yet historic at the same time - as Aquascutum once did outfit officers in trench coats during WWI. Dig the toggles, capes, and tweed. Clearly the designers are also trying to add some sex appeal to the historical brand - they enlisted Gisele to be their new face and she always manages to do the trick.
To see more from Aquascutum's Fall 2007 collection, read more
Rick Owens
Rusty Neal
Isotoner
can't believe i have never heard about this brand! thanks for posting.
1Wow...such beauiful coats . I'd feel rich wearing those coats
2I think Fab pulled the best looks of this collection.
3yum. fall coats!
4Those boots are beautiful!!
5I'm loving the cream with black and colors.
6Most of the clothes are quite cute I'd definitely wear them!
7wow those are really pretty. i love the coats!
8i've never heard of this brand ! they are really cool clothes and comfortable
9cute stuff but the Aqua-scrotum name kinda kills it for me. If someone asked what I was wearing, I would truly think "umm...aqua.scrotum?" (lip biting)
10wow so all of this from a guy who invented the rain coat cheeky.
11I used to sell their men's ties at Parisian between 1986 to 1989.
They sold like hot cakes. They always were very nice ties, and great quality.
12I like a classic style with a twist. Love the coats and the black dress.
13Oh god, both of those coats are incredible. And I love the black boots.
14So gorgeous. I want!
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