There's nothing like a little southern hospitality. Designer and founder of Smart Fitzjerrell Mary Kathryn Wells hails from Little Rock, Arkansas. And, she was influenced by her mother’s graceful elegance and refinement. Obviously a family gal, Smart Fitzjerrell’s name stems from the designer's grandmother’s maiden name, Smart, and her grandfather’s last name, Fitzjerrell.

Her design hub now is the always inspirational New York City and music icons, including Debbie Harry and Diana Ross, add to her style inspiration. The result is garb that is slightly traditional in style but with unique touches like punky overtones, fun colors, unexpected patterns and beautiful fabrics. I particularly fancy the punchy plaid print below and the black pencil skirt.
Like what you see? Prices range from $200 - $400 and can soon be purchased here.

















Farfetch
Stila
Vsct Jeans
Hmmmmmm.
1Ugh, why is frumpy making a comeback? Talk about taking Fug to the next level.
2ew. fun colors? if by fun you mean four colors.
3Ahh...not for me this time
4Yeah, this stuff is fabulous.
5those are kinda cute fall pieces but they're all the same pattern and fabric...a few pieces are made from the same bolt of fabric. ehhh...
6ehh not really loving this. the plaid empire waist dress on the bottom left is ok...and i like the textured tights with boots. but that's it.
7I don't think I like any of it. Yah, I don't.
8Not really a fan.
9I see a few cute items, but it's overall "meh" for me.
10I don't like it, and $200-$400 is way overpriced as well for this.
11I love that blue dress with the bib detail front and centre- I can so see it with opaques and white ankle boots when I'm feeling Mod.
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