A fan of Badgley Mischka's pretty evening dresses [1], but can't quite swallow the not-so-pretty pricetags? Or maybe you don't attend enough night-time events to justify an evening dress purchase?

Never fear, Badgley Mischka Platinum Dresses are here. Well, almost: they hit stores [2] in January, as Badgley Mischka's new daytime dress line. A much affordable dress line, I might add: the price range is set to run $325-$450.

For the first round of Platinum Dresses, expect to see a dove gray knee-length dress with a pleated neckline, a belted black dress with white piping, the yellow printed chiffon dress at left, and a long aubergine patio dress among the fare. Sounds like just what Dr. Fab ordered!

Source [3]