After showing a magical Spring '10 collection at Paris Fashion Week, it's shocking to hear that Luella has ceased all operations. The brand's licensee, Club 21, just announced it has "taken the decision not to invest further in its relationship with Luella Bartley Limited."
Furthermore, the production of Luella's Spring '10 collection has been put to a stop since its ready-to-wear producer, Carla Carini, had to shutter its doors unexpectedly.
"This is a very disappointing situation for everyone involved with the brand," said Bartley. "I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months." Tear.
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Oh, sads. I have a Luella for Target dress that I still wear frequently.
1I bought a Luella bag online for around 600 bucks and I regretted it since it was near impossible to actually open and close and get my stuff in and out. Then a month later I see that she has a line at Target for less than half of what I paid for that stupid bag. Left a sour taste in my mouth for her line ever since.
2Sad news. I always love the collections.
3I love Luella...how sad.
4The target line was cute! The line should make a move to the inexpensive zone.
5What a bummer.
6me too Bella..I have so many pieces from that Target collection I still love and wear!
7Aw, sad. I loved Luella.
8oh! what a sad day, we were so looking forward to the ss10 collection, oh well she might make a come back so lets all hop.
9
I was looking forward to their next collection too
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