
Another day, another celebrity line: this Spring, Jaime Pressly is expanding her two-year-old knitwear line, J'aime by Jaime Pressly, to be a full-on contemporary wear collection.
Renamed J'aime Collection, her wares will now include casual, career, and party styles. The main palette includes navy, chocolate, rust, paisley, Indian ethnic, and white in fabrics like voile, linen, silk, chiffon, and eyelet. At least 35 to 40 styles are in the works, with a range of silhouettes in mind, from baby doll dresses and sundresses to wide and slim pants. But the main goal? "To fit and flatter the body of every woman," Jaime told WWD. Let's hope it does!

















Tibi
Marionnaud
Rick Owens
who DOESN'T have a line or fragrance these days
1she looks fab.
2Let's hope it's more creative than the name.
3she is gorgeous!
4Ugh. Another celebrity line.
5Love the name haha.
6Creative name but seriously who are we kidding? We don't need another celebrity-endorsed line.
7i adore jaime pressly, but my GOD her clothing line is so trailer-trash! there are 2 dresses that are passable for me, but the rest of it looks like it belongs with a bunch of rhinestone jewelry. fug!
8There must be a lot of money in putting your name on clothes...
9how good does she look?
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