Viktor & Rolf [1], the Dutch designers well-known for turning things upside down, have lent their unique abilities to Rémy Cointreau's Champagne [2] house Piper Heidsieck to create Viktor & Rolf Rosé Sauvage [3].

In true V&R style, the champagne bottle's bottom becomes its top, and its back becomes the front. The accompanying ice bucket and champagne flutes share a similar illusion, with the flute turning upside down into a cocktail glass. What a cool idea!

Source [4]