J. Crew's lesser-known and more affordable sister, Madewell, now has its own website, Madewell1937.com [1]. There is no e-commerce yet, but the goods featured include a pretty jeweled necklace, a Fab plaid scarf, and a cute wool beret.

Be sure to check it out, and if you happen to live in New York, Madewell just opened a holiday pop-up shop at 532 Broadway — more details are on the site. In the meantime, the rest of us can peruse to get a taste of Madewell.