
Eva Mendes was unveiled today as the newest face of PETA's "Fur? I'd Rather Go Naked" ad campaign. More than 1,000 posters of the ad, shot by photographer Don Flood, are to be plastered around NYC starting next week.
Although Eva admits to wearing fur early in her career, when she "ignorantly wore" a fur wrap her stylist sent her, she now refuses to wear it on the red carpet or for photo shoots. The only fur she'll wear? Faux fur, of course.

















Marc Jacobs
Torrini
Rimmel
nice bum.
1well hello!! haha
2Whoa...
3Oooo lala so sexy!
4I know right.... Her bottom is fab.. every girl wants that...
5Good for her ...Work it!
6I have to agree it is amazing
7I want her ass.
8I didn't even recognize her. She looks really pale. Pretty, but pale.
9work it girl.
10Nice a-s-s!! J.Lo, watch out
11nice ass
12She is gorgeous, very sexy ad
13She got some back!
14I wish I had back like that! I have a skinny butt.
15I agree girls, nice booty
16wow! nice ass! not diggin the eyeliner, but who's seriously looking at THAT? lol
17Are these people really that much against fur or are they just looking for an excuse to pose nude without seeming slutty?
18If I had her bum, I'd got naked too...
19I want my butt to look like that!
20i am an extremely committed vegetarian and animal rights activist, but THIS is exactly why i hate peta so much. the message here is not "i'd rather go naked than wear fur," it's, "hey, it's not okay to objectify an animal, but a woman? yeah, she's pretty much an object." and i agree with romaniagirl. this is more for her career than it is for animal cruelty awareness. i call foul!!
21great points, the-kid...i'm ok with peta, but this campaign has not been something i've been excited about...
22I love Eva, she's gorgeous.
She has a great backside too...
23What the-kid said. (But she does have a nice posterior–or at least a great Photoshopper!)
24She does look great but do these ads have any effectiveness in PETA's cause? I suppose it's a way to get attention but not the classiest way to go about it IMO.
25Why does everyone have to get naked for PETA?
26Right, after seeing this everyones going to talk about the cruelty of fur, and not her hot ass.
27stars pretend to be against animal cruely but they wear leather bags, boots...poor cows died for this bag or others accessories so please stop pretend to be activist people!
28can't latina women do something other than pose nude or portray themselves as a cheating wife? the spanish tv channels are already bad enough.
29The make-up isn't very flattering.
30I love how she's not super skinny - she looks great!
31if i had a butt like her , i would photographed myself naked all the time!lol
32she's way too sexy..
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