Eva Mendes was unveiled today as the newest face [1] of PETA's "Fur? I'd Rather Go Naked" ad campaign. More than 1,000 posters of the ad, shot by photographer Don Flood, are to be plastered around NYC [2] starting next week.

Although Eva admits to wearing fur early in her career, when she "ignorantly wore" a fur wrap her stylist sent her, she now refuses to wear it on the red carpet or for photo shoots. The only fur she'll wear? Faux fur, of course.

Source [3]