Chip & Pepper, a favorite denim brand, is also a hard-to-find denim brand - but not any more! Twin brothers Chip & Pepper Foster have been waiting to launch an e-commerce site for when the timing was right. While Chip & Pepper is available at sites such as Shopbop.com and NeimanMarcus.com, the Chip & Pepper site showcases the brand's entire offering. The full line is available to browse - women's and men's jeans and sportswear - and the signature denim collections and separates are sorted by style. The lesser-known University collection is sold here too; here customers can order a Notre Dame hoodie or Dartmouth T-shirt.

There is also a 'Lifestyle' section that highlights special events and the twin designer's biographies. The site is easy to browse and easy to shop, so Chip & Pepper's timing was just right. Here are some of my picks from the new site: