The day after relaunched label Halston shows on Feb. 4, during New York Fashion Week, Net-a-Porter will begin selling two looks straight off the runway, a daytime shirt dress ($1,495) and an evening silk dress ($1,795).
This retailing coup follows the collaboration Net-a-Porter had with RM by Roland Mouret last year, which allowed customers to immediately order looks from the runway that would then be shipped at a later date. The Halston partnership takes the idea a step further, allowing interested customers to literally pick a dress off the runway and be able to wear it the next day.
It will be interesting to see how this affects fast fashion chains, who thrive on the delay between runway shows and the time that customers can get their hands on the clothes . . .
Elle Passions
Episode
Clarks
Very nice.
1eek! so expensive!
2Nice...expensive, as it should be...but not quite deserving of the Halston name.
3I was one of Halston's assistants back in the 80's for five years-he was a very prolific designer for his time. I just don't see that modernism in this collection-where are the sexy eveningwear looks?...the sculpted jackets and organza blouses?...the tulip skirts?...
The designer needs to understand Halston's philosophy before he
sets out to be the 'new King of fashion'!
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