Adam Lippes For HSN Collection, Love Adam

Adam Lippes to Launch Lower-Priced Line With HSN

Love ADAM Dolman S/S Dress, $99.90

>> This September, Adam Lippes heads to HSN with a new lower-priced line, Love Adam, which features embellished tops, faux-fur coats, and printed dresses and is "more casual" than his ADAM main line. "It’s not a redux of our greatest hits in cheaper fabrics," the designer explains.

Love Adam is expected to retail between $55 and $400, versus the main line, which starts at about $175 for tops. It's the second mass-market collaboration for the designer, who was encouraged to pursue more widely accessible projects after a recent teaming with Spanish retailer Mango. “I was amazed by the reach that it gave my brand and the fact that good-looking, well-made clothes didn’t need to be crazy-expensive if you have the volume . . . I got letters and e-mails from customers all over the world.”