Alexa Chung hosted the Louis Vuitton store opening in London today with Gwyneth Paltrow, Elle Macpherson, Kirsten Dunst, Thandie Newton, and Alice Dellal in attendance. The Bond Street space, which officially opens this Friday, is the second-largest Louis Vuitton unit after the Champs-Elysées. The 17,000-square-foot store houses all things Vuitton—from crocodile-covered caviar sets and vintage trunks to the Cosmic Blossom collection of flip-flops. (To celebrate the opening, the store will also offer a limited edition line of scarves created by the late Stephen Sprouse.) Architect Peter Marino was instructed to "play with art" by Yves Carcelle, Louis Vuitton’s chairman and chief executive officer, a theme that comes alive with sculptures from Takashi Murakami and Michael Landy and a VIP room that houses a Basquiat painting and a mirror by Jeff Koons.