Alexa Chung For Maje Fall 2012 Ad Campaign

Maje Taps Alexa Chung For Fall 2012 Campaign

Alexa Chung For Maje Fall 2012 Ad Campaign

After Madewell, Lacoste, Pepe, Superga, and DKNY Jeans, Alexa Chung can add yet another brand to her ever-growing campaign list: Maje. The French brand — whose previous campaign ambassadors include Lara Mullen and Vanessa Traina — has tapped the Brit style star as the face of its Fall 2012 campaign. Shot by photographer Glen Luchford at the Porte des Lilas Metro station in Paris, the black-and-white images feature a bed-headed Chung lounging on an empty train, and are meant to call to mind a moody '60s-era film. "Alexa embodies a modern heroine with style and charm," the brand explained in a statement. "Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll."

Chung, for her part, is equally pleased. "I am thrilled to be the face of Maje," she said. "It's a brand I love and wear, so to be asked was a huge compliment."

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